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Re: Has anyone on here read "Digital Hesitation" yet? Thoughts?
To add to the list of @CarlosAlves, I would summarize as something like: product needs to be reimagined now as the sum total of customer experience; and customer experience needs to be intentionally …5 -
Re: Has anyone on here read "Digital Hesitation" yet? Thoughts?
Loved the book! Finished reading it about 2 weeks ago and found myself constantly underlining and adding margin notes throughout.8 -
Re: Will freemium fundamentally change sales?
Agreed. The concept you mentioned about "data flowing to the right people at the right time" is definitely critical. And doing this at scale is really only possible by digitalizing customer…1 -
Who Should Own Renewals?
Is the topic of 'who should own renewals' being debated or controversial within your company? If yes, I'd enjoy hearing how you're going about solving this question. This seems to be a common challen…1 -
Re: What is Product Led Growth (PLG) and is it relevant to B2B?
@Steven Forth and @Laura Fay thanks for your comments. Laura, thanks for the pointer to your webinar and I agree with your point that to fully capitalize on the promise of PLG your product team(s) ne…3